Privacy Policy

Website Privacy Policy

Effective Date: January 1, 2026
Last Updated: April 1, 2026

Overview

Rodila Eye (“we,” “our,” or “us”) respects your privacy and is committed to being transparent about how we collect and use information when you visit our website at RodilaEye.com. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.

This policy covers our website only. It does not apply to protected health information (PHI) collected in the course of providing medical care, which is governed by our HIPAA Notice of Privacy Practices.

Information We Collect

Information You Provide
When you submit a form on our website — such as a contact form, appointment request, or referral form — we collect the information you enter, which may include your name, phone number, email address, and any message or notes you provide. This information is used solely to respond to your inquiry or schedule your visit.

Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies, including pages you visit and how long you spend on them, the type of device and browser you are using, your general geographic location (city/region level), and how you arrived at our website (search engine, ad, referral link, etc.). This information is used in aggregate to understand how our website is being used and to improve our marketing efforts. It is not used to identify you personally.

How We Use Your Information

We use the information collected on this website to respond to appointment requests and general inquiries, confirm and manage scheduled visits, measure the effectiveness of our advertising campaigns, improve the content and performance of our website, and comply with legal obligations.

Third-Party Tools and Advertising Partners

We use the following third-party tools on our website:

Google Analytics (GA4) — We use Google Analytics to understand website traffic and user behavior. Google Analytics collects anonymized data about your visit, including pages viewed, session duration, and traffic source. We do not share personally identifiable information with Google Analytics. Google’s Privacy Policy.

Google Ads — We run advertising campaigns through Google Ads. Google may use cookies to measure ad performance and track conversions. We do not use remarketing or targeted advertising based on health-related information. Google’s Advertising Privacy.

Microsoft Advertising (Bing Ads) — We run advertising campaigns through Microsoft Advertising. Microsoft may use cookies to track ad performance. We do not use remarketing or targeted advertising based on health-related information. Microsoft’s Privacy Policy.

Meta (Facebook) Ads — We run advertising campaigns through Meta. A Meta Pixel is installed on our website to measure ad performance and track conversions such as appointment form submissions. We do not use this data for remarketing or to target individuals based on health-related information. Meta’s Privacy Policy.

CallRail — We use CallRail for call tracking and analytics. CallRail dynamically replaces phone numbers displayed on our website to attribute calls to specific marketing sources. Calls may be recorded for quality and training purposes. CallRail’s Privacy Policy.

Google Tag Manager — We use Google Tag Manager to manage and deploy the tracking tools listed above. Google Tag Manager itself does not collect personal data.

Cookies

Our website uses cookies to enable analytics and advertising measurement. You may adjust your browser settings to refuse cookies or alert you when cookies are being sent. Some features of our website may not function properly if cookies are disabled.

We Do Not Sell Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Remarketing

We do not use remarketing or retargeting advertising on any platform. We do not serve ads to individuals based on their prior visits to our website or based on any health-related information.

Data Retention

Information submitted through our website forms is retained only as long as necessary to respond to your inquiry or as required by applicable law.

Your Choices

You may opt out of Google Analytics data collection by using the Google Analytics Opt-out Browser Add-on. You may manage your ad preferences for Google, Meta, and Microsoft through their respective privacy settings. You may also adjust cookie settings in your browser at any time.

Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page will reflect any changes.